Войт В.В.
PR MANAGEMENT FOR BUSINESS SUCCESS OR FAILURE
Вінницький національний технічний університет
A goal of this report is to explain the essence of PR management, its tools and influence on business. Another goal is to show the biggest flops of well-known world companies for our businesses for what not to do.
Keywords: PR management, press release, media kit, interactive social media outlet, black public relations.
Public relations management is a multifaceted activity involving different audiences as well as different types of organizations, all with different goals and objectives.